Popswap

Popswap is an app designed for fashion enthusiasts seeking to connect and swap clothes. In my role, I oversaw all visual elements as well as being part of the strategic decisions for the brand and company. Responsibilities included product design, crafting business and marketing strategies, building investor pitch decks, and creating materials for campaigns, events, social media, press kits, and beyond.

Conceptualizing Fashion Goals Academy involved creating a series of digital lectures and exercises designed for Swedish high school students. The aim was to inspire young individuals to make more informed and sustainable fashion decisions.