Fjäderholmarnas Bryggeri
While at tätatät, I had the privilege of contributing to the branding of Fjäderholmarnas Bryggeri, a craft brewery in Stockholm.
My role involved developing the brand's visual language, naming the beers, and creating strong branding assets to enhance their market voice and share of market.
We worked closely with illustrator Edwin Ivemark to bring the playful universe of Fjäderholmarna to life.
An overview of the colors used on color blocks on the beer cans. A fun aspect of the project was discovering fresh and dynamic color pairings.
I also played a role in naming the beers, ensuring that each name resonated with the brand's tone, complemented the imagery, and conveyed the unique style of each brew.
