Absolut Warhol
Absolut Warhol is a limited edition bottle and campaign by Absolut Vodka, celebrating creativity, pop art, and the brand’s historic collaboration with Andy Warhol.
By translating the original painting back into a bottle, Absolut allows everyone to own their own Warhol masterpiece.
During my time at SFB agency, I played a key role in capturing the essence of Andy Warhol's iconic artwork in a distinctive packaging design, ensuring that each bottle became a sought-after work of art in itself.
Original ad by Andy Warhol. ©1985 the Andy Warhol Foundation.
Absolut Vodka Andy Warhol Edition was an instant success. It sold out in many outlets after less than one month. Approximately four million bottles were made and sold in more than 100 countries.
The screen print that was once a print ad is the foundation of the design. To get the full typography and the right expression for every word, we had to look in the Warhol archives. Every detail, except the information on the rear label are from Andy’s hands; we have merely put it together.