Absolut Vodka
From 2012 to 2016, I worked as an Art Director at Satumaa Family Business (previously Family Business), collaborating on various projects with Absolut Vodka. During that time, I was deeply involved in creating a substantial number of bottle designs and communication concepts. However, it's worth noting that due to the nature of the business, only a fraction of the work was realized. Despite this, each project provided valuable insights and opportunities for improvement, contributing to my growth as a designer and art director.
Absolut Mixr was a web-app created in collaboration with Spotify. It let friends to sync their Spotify accounts, generating custom playlists based on their collective music tastes. It's worth noting that this innovation predates Spotify's own similar features, offering a unique experience ahead of its time.
Limited Edition bottle made only for nightclub Pacha in Ibiza.
Aboslut Discovr was a very fun and innovative venture that invited users to collaborate with friends, curating eclectic Spotify playlists tailored to their unique music preferences. In addition, the platform suggested drinks that perfectly complemented each playlist, enhancing the overall experience. Leveraging Spotify track data, Absolut Discvr seamlessly blended music and mixology, resulting in delightful surprises and captivating visualizations.
